Stephanie’s Response

  • What is “the machine” the video refers to?

“The machine” isn’t just one specific  thing. It is something beyond that. “The machine” seems to consist of every possible technological way of communicating or any technology in general. It is anything beyond the basics, like writing and reading, because it takes writing and reading and puts them on a screen or in a program or something along those lines. “The machine” refers to technology, technological advances, and communicating through technology.

  • How does the video’s format inform the content, or message of the video
The video’s format uses these technologies to enhance the point that the machine is using us. For example, they show the HTML code when they are talking about HTML and how we can type commands into it or use it to change visual preferences. The video starts out with someone writing and then it progresses into digital text, HTML, and many different websites. By using the visuals of how much we put out into the technological world, the video is able to show the point, along with telling you what it means. By having it set up this way, more users will be open to it, rather than be bored and decide to click a different video. With the music and the changing visuals, the video is interesting while still being informative of the message. The funny thing is that in order to create the video, they had to use “the machine” to help them. 
  • At the end of the video, we are told that we need to re-think  a few things, including copyright, authorship, identity, ethics, aesthetics, rhetorics, governance, privacy, commerce, love, family, and ourselves.   Choose one of these “things,” and explain how/why we need to re-think them.  Please use specific examples to back up your argument.
One of the things that we ought to re-think is copyright, especially when we are using technology. Is anything out on the internet or anything you say in a chat room your anymore? It’s a really gray area, especially in today’s world. Facebook says in their policy that “You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In addition:

  1. For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it (http://www.facebook.com/terms.php).”
So, even though the photos or the notes that you write are your own, they are also Facebooks’ now. This happens with a lot of websites, you just have to read the fine print.
It is especially true with music. Many people think that since they bought the song or the cd that they can now use the music however they wish. Wrong! There’s copyright issues with that. This quote sums up a lot of the copyright issue confusion: “But isn’t the Internet a free for all medium? The Internet might be a medium that’s accessible to anyone with an Internet connection. But the content posted online, unless specified otherwise, is not in the public domain. You cannot just take and use whatever you feel like (http://www.premiumbeat.com/blog/music-copyright-law-on-the-internet/).” However, the websites like Facebook can use the content that you posted even though you own it? How confusing!
We need to re-think all of this, especially since something isn’t ours anymore from the time we click upload. “The Internet has been characterized as the largest threat to copyright since its inception. The Internet is awash in information, a lot of it with varying degrees of copyright protection. Copyrighted works on the Net include new s stories, software, novels, screenplays, graphics, pictures, Usenet messages and even email. In fact, the frightening reality is that almost everything on the Net is protected by copyright law. That can pose problems for the hapless surfer (The Copyright Web site” http://www.benedict.com/).” It is confusing, but technically we are not supposed to copy or use what others have posted, yet people do. It is just something that we all need to re-think and try to possibly put together some less-confusing explanations. The copyright laws for the internet need to be fleshed out and should be constant for every website, instead of each website having their own form of it. I don’t mean to say that the website isn’t allowed to be copyrighted as the company or whatever, I just mean that the copyright rules that are for the users should be a bit more unified or at least more prominent. Who wants to read all the fine print anyway?
So, overall, we really need to re-think copyright, especially copyrights on the internet. Music, videos, documents, photos, and much more are uploaded each day, yet at what cost? Will someone steal your picture and use it for something else? Will music and videos be uploaded illegally? I know it is all hard to track and hard to decipher with the “she took my… or he took my…” but we should at least re-think all of this copyright stuff and perhaps come up with something more unified for the internet. Copyright on the internet is something for everyone to think about.
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~ by stephgcas377 on September 16, 2011.

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